Zack Childress Social Media Marketing Outlook for Real Estate Agents

Zack Childress Social Media Marketing Outlook for Real Estate Agents

Social media is very well known among most of the people. Many people open out accounts on social media sites like Facebook, Twitter and Pinterest. They actively use social media for various purposes. With the increasing amount of sales and purchases in the real estate sector, real estate agents have to come up with innovative and new methods of marketing their products and in turn themselves. They should leverage the power of social media to do this. In this article, Zack Childress, a real estate investor and master educator, gives social media marketing ideas for real estate agents.

You must put yourself in the shoes of the buyer persona

The buyer persona is your ultimate god. He is going to elevate or demote your business. Many real estate agents do the mistake of promoting themselves on social media by talking about what they do in a monotonous manner. They don’t present it attractively. Instead, put yourself in the shoes of your customer. He is the genie who appears in your dream. Allure him. For example: A seller’s agent instead of saying, “I read the marketing trends, help determine prices and give staging tips” can say: “problems in selling your home? They will become minimal when you tap my office doors. Market research, best price fixations and superb staging tips with real estate agent Sam. Come soon my dear clients to whom I offer the best services”. If you cannot write good content, then engage a creative writer who can write persuasive and captivating content.

You must not instruct

Instructing is a really boring tone for addressing clients. They feel seldom welcome to visit your social media page. Instead, lure them to visit your page. For example: “go to this Face book page” can be substituted by saying ”learn the magnificent secrets of real estate with this Facebook page.”

Use attractive tools

Use photos and videos to grab attention. They must be top quality ones and must reveal the various areas of the home in a best light. A live video showcasing the tour of the home will help to a great extent. If you cannot take fine photographs or capture good videos, then hire a professional photographer and a person specialized in taking video coverage. It is really worth the money.

Know the client’s interests

Before you post something, identify the client’s tastes and interests. Listen to them and then go for posting.

Don’t post meaningless content

Don’t put meaningless posts. They should be avoided. More than half of the posts should be referring to lifestyle guidelines and client’s quarter of interest. The rest must be about your real estate agency and the work you do. If you post just to reach a specific count, your efforts to attract the client base will bombard.


Zack Childress social media marketing outlook for real estate agents provides worthy tips for real estate agents. Real estate brokerage is all about marketing at least 40% of the whole process.


Zack Childress Tips for Real Estate Agents on How to Deal With Clients

Zack Childress Tips for Real Estate Agents on How to Deal With Clients


Real estate agents must know how to deal with their clients and this is the most important area that they have to focus upon. In this article, Zack Childress, a real estate investor and speaker, gives tips to real estate agents on how to deal with their clients.

Ask your clients if they have hired other real estate agents

When you talk to your clients, find out if they have engaged other real estate agents. If they have, then ascertain what happened to them. Are they busy with some other work since they have not appeared for a while? If so, then inform them that you have been called by their client for help. Keep up a good relationship with fellow agents.

Divert the clients with negative mind sets

Some clients have a pessimistic view about everything. If you take them to tour a good home, they will absorb just the one or two flaws about it and say that the home is not good. In that case, you can try this tactic. Give them a pen and paper and ask them to list the flaws and the pros about the home. When they make the list, they themselves can learn that there are some very great positive points about the home. If they don’t realize it themselves, then you make their gloom-ridden minds to focus on the strengths. You should master this tactic of persuasion.

Listen to clients who complain

Listen carefully to such clients. They will feel as if you care a lot about their grievances. If you feel the complaints are valid, try to do something about them. Else, just concentrate on other works.

Ask questions on income details and ascertain

This is a very crucial area that you must interrogate. Most clients have to pay about 30% down cash at least to obtain a loan. Check their documents carefully and verify their sources of income. Also figure out if they can handle their mortgage payments. Do they have other payments to make? Do they have a partner helping them out?  You can even arrange a reliable lender for them if you have scrutinized everything.

Ask them whether this is the perfect time to buy a house

Ask the client if this is the correct time to buy a house. This will give you awareness about their prime concerns.

Point out bad ideas to clients who think they know it all

There are some clients who think they know everything. For example: if you give details about an area, they will act in a know-it-all manner or know-better manner. In this case, ask them specific questions and quickly make them realize that their knowledge is not enough and deep. However, you should not kindle their ego while doing so. You must do it subtly and carefully.

How to deal a project of real estate indenture on something that you don’t have possession of? This is the question that arises when it comes to the wholesaling real estate. Selling something that you don’t own is impossible unless you have an equitable interest in the property. A signed contract from the seller is all that takes for the investor, i.e., the equitable interest. It may perhaps be an alternative agreement or other contractual agreement that will let the depositor to pay for the property if and when he is able to do so or by a specific time period.

Some depositors believe that taking the receipt of an Assignment of Contract that they are actually advertising the Assignment of real estate contract for the real estate and not the real estate itself. Nevertheless, the theory behind this is the same; the original contract from the seller to the depositor lets for an equitable interest in the land which can be allocated or put up for sale. On the other hand, if the original agreement says there can be no transfer, this clause can be prevailed by just appending a clause to the original contract that permits an assignment of the real estate contract.

A little investigation is definitely considered necessary and essential; above all, how much this is done legally is what makes the real estate contracts valuable. With all that said, it is always good to seek counsel from legal representatives for a professional advice. By this means, one can earn money by doing what is permitted by law without having to be lead astray.

See More facts about:Creative Real Estate Investing

A fraction of the setback goes to a great analysis of convention that was formerly intended to avert scam but does not take in what really turns out in depositor transactions.

If you want to make a treasure out of real estate investments, everything done by proper means then getting professional advice, training, from the experts is a must, moreover, it will help you empower yourself to make lucrative choices for your investment goals irrespective of your experience level.

Zack Childress has attained enormous success in the field of real estate. Taking real estate investment avenues and also investing by toting up together the ability of assets investing on-line and unfastening the profit potential of a handy deal. Zack now takes things to the next level by elucidating the keys to assembling an efficient investment and capitalizing the growth of web assets marketplace. In order to hinder the progress of this real estate aficionado, his competitors are trying to spread out false news of Zack Childress scam which is absolutely fake; don’t be misled by the false news.


The basic high class quality of a good real estate agent is the tactical way he deals with his clients. These tips given by Zack Childress are beneficial to real estate agents and can help them deal better with their clients.



Types of Real Estate Agents – Zack Childress List

Types of Real Estate Agents - Zack Childress List


Well, there are many types of real estate agents. There are real estate brokers, realtors, listing agents, broker associates and so on. In this article Zack Childress catalogs, interprets and describes some types of real estate agents.


A realtor is a member of a body called National association of realtors. A realtor is eligible to belong to state and local trade unions. By becoming a member of the NAR, he has to conform to its system of principals. He has to implement the ethics laid down by this guild and also pay annual dues to it.

Buyer’s agent

A buyer’s agent represents the purchaser of a home in a real estate deal. There are agents who work for buyers out and out and these people don’t work for sellers. Agreements between the investor and the buyer’s agent are a little relaxed and sometimes it is not even mandatory.

Dual agent

A dual agent acts as the buyer’s and the seller’s agent in a real estate transaction. If you are purchasing a home in North Carolina, then the agent whom you are working with will also serve as the home seller’s agent. Using a dual agent has an advantage in that he is well known and comfortable with both the buyer and the seller. This eliminates confusions and practical difficulties. A seller may pay lower commission rates to a dual agent since chances of such agents lowering commission rates is higher. Sometimes, when a listing agent and a buyer’s agent work for the same broker, this is also called as dual agency. Dual agency may not be legal all the time.

Real estate broker

He is a biggie in the field. He has passed the broker’s real estate test and holds a license. He is qualified to run his own firm and monitor agents who work for him. He is eligible for taking up the exam if he has a 4 year degree and 8 college level real estate programs. As a higher ranking real estate professional, he may have to perform duties such as governing market values, marketing properties for sale, arranging home tours, home inspections and helping out customers by deciding on appropriate homes for them.

Listing agent

He is the seller’s agent. He lists the seller’s home in the local MLS listings. A real estate listing agent gets commission from the seller.

Transaction coordinator

He is one who helps a broker or an agent with organizational work. He assists in opening of escrow accounts, paperwork and managing deadlines.

Associate broker

They are entry level real estate brokers who have just cleared their licensing exams. These fresher brokers work under real estate brokers similar to agents.

Transaction agent

He does not represent either buyer or seller. He just mediates or regulates the deal.


People use terms such as real estate agents, realtors, real estate brokers and so on without really knowing that they mean different things. This list of agents, definition and elaboration by Zack Childress will clear this confusion.