Social media is very well known among most of the people. Many people open out accounts on social media sites like Facebook, Twitter and Pinterest. They actively use social media for various purposes. With the increasing amount of sales and purchases in the real estate sector, real estate agents have to come up with innovative and new methods of marketing their products and in turn themselves. They should leverage the power of social media to do this. In this article, Zack Childress, a real estate investor and master educator, gives social media marketing ideas for real estate agents.
You must put yourself in the shoes of the buyer persona
The buyer persona is your ultimate god. He is going to elevate or demote your business. Many real estate agents do the mistake of promoting themselves on social media by talking about what they do in a monotonous manner. They don’t present it attractively. Instead, put yourself in the shoes of your customer. He is the genie who appears in your dream. Allure him. For example: A seller’s agent instead of saying, “I read the marketing trends, help determine prices and give staging tips” can say: “problems in selling your home? They will become minimal when you tap my office doors. Market research, best price fixations and superb staging tips with real estate agent Sam. Come soon my dear clients to whom I offer the best services”. If you cannot write good content, then engage a creative writer who can write persuasive and captivating content.
You must not instruct
Instructing is a really boring tone for addressing clients. They feel seldom welcome to visit your social media page. Instead, lure them to visit your page. For example: “go to this Face book page” can be substituted by saying ”learn the magnificent secrets of real estate with this Facebook page.”
Use attractive tools
Use photos and videos to grab attention. They must be top quality ones and must reveal the various areas of the home in a best light. A live video showcasing the tour of the home will help to a great extent. If you cannot take fine photographs or capture good videos, then hire a professional photographer and a person specialized in taking video coverage. It is really worth the money.
Know the client’s interests
Before you post something, identify the client’s tastes and interests. Listen to them and then go for posting.
Don’t post meaningless content
Don’t put meaningless posts. They should be avoided. More than half of the posts should be referring to lifestyle guidelines and client’s quarter of interest. The rest must be about your real estate agency and the work you do. If you post just to reach a specific count, your efforts to attract the client base will bombard.
Zack Childress social media marketing outlook for real estate agents provides worthy tips for real estate agents. Real estate brokerage is all about marketing at least 40% of the whole process.